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Sustainability and conservation

Our responsibility

As part of our work, we support sustainability projects in our safari destinations here in Kenya, Tanzania, Uganda and Rwanda. Each tour you take with us contributes to our sustainability projects and we are very grateful to you. Further, you can contribute in both monetary and in-kind donations to our projects.We welcome donations towards any of our programmes listed below. Your contributions go a long way in helping us change the World, through conservation. Thank you very much for your continued support.


Our work contributes to environmental awareness programmes in Kenya, Tanzania, Uganda and Rwanda. We run a school environmental education programme, cultured around the principles of Education for Sustainable Development (ESD). The programme aims to help nurture a generation of youth who care for the environment. A portion of our profits and sales are directly channeled towards environmental awareness activities, through our Sustainability Department.


We believe that one good social act can change the World. Create That Smile (CTS) is a project we run as part of our Corporate Social Responsibility. The project involves traveling to underprivileged communities across Kenya, Tanzania, Uganda and Rwanda; and running a series of free safaris with our top tour guides and photographers. In other cases, we visit underprivileged groups and donate basic needs like food and clothing. We then print all the photos taken during the tours/visits and give them to the participants for free. The joy we create in each community that we interact with has kept us going each day. We hope to keep creating thousands of smiles on safari and visits all over Kenya, Tanzania, Uganda and Rwanda.


Every time we are out in the field we make many records and take many photographs, some of very rare animals, plants or habitats. We continually share our data with, and donate our photos to different conservation organisations and projects here in Kenya, Tanzania, Uganda and Rwanda. We also share sightings of our animals and plants with citizen-science projects such as:


Let’s plan your next adventure in East Africa.